Zalando Pop Up Store – Hipsters United
In the heart of Vienna, to be exact at the Weltmuseum on Heldenplatz which basically is one of the best places to host – well anything…Zalando showcased their Pop Up Store with presentations by various Contributors. Designed so all the hipsters in Vienna would be happy (including myself) with rows and rows of their main brands and funny enough not a lot of shoes they presented themselves in a new way. Cool, Hip, trendy as long as it is #nichtalmodisch (translated – not old-fashioned) which was their hashtag for that event and their last campaign.
But i gotta say they managed to hit all the right notes for a brand in the progress of redefinition and i will look further in this matter and keep you guys informed.