Gucci - Return of the Lost Brand by iamrabbani
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Gucci by iamrabbani

Gucci – Return of the Lost Brand

So basically nobody in the entire world cared about Gucci except of some weird fellas who were still stuck in the 90s and a few aficionados of the shoes. Those times are over and it is all thanks to the amazing design of Alessandro Michele who released his first own womenswear collection a month after he was appointed head designer and to the creative ideas by Marco Bizzarri.

The collection is shining with retro youthfulness in a perfect harmony between new and old, it is a big step away from the cheap Gucci Bling Bling to a more established, thought through design.

So let’s say farewell to the heads (Frida Giannini and CEO Patrizio di Marco) who got fired to bring back a brand from the brink of extinction. Sometimes you need to let go of the past.

So with this welcome to the fashion label probably envisioned by Wes Anderson and costume designer Milena Canonero.


Backstage at the Men's Spring Summer 2016 fashion show. #GGLive #GucciSS16 #mfw

A photo posted by Gucci (@gucci) on